Optimizing your content is the easiest way to increase your bottom line. Consider this: If you wish to double your profits from a site, you can either double your site traffic, or you can double your conversion rate. Which is easier? In most cases, it’s doubling your conversion rate. Thus, you need to study various ways that you can do so and figure out which of those would work best for your own site. Once you increase your conversion rate, your profits will shoot up.
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