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    Tuesday, August 10, 2010

    In-text advertising

      Have you seen links on various websites that have a double underline to differentiate them from normal links, and whenever you roll your mouse over the link, the advertising pops up? Well, that’s in-text advertising at work. Networks place sponsored links inside your text and, if the visitor clicks on it, you (the site owner) make money. A lot of people make good money with this method. However, many site owners don’t use it because they find it intrusive for their readers. This is corroborated by the fact that you will find very few mainstream websites who use in-text advertising. However, it’s still a good option for those looking to make money from their website.

        1 Comment:

        JonCohen said...


        This is Jonathan from Kontera. I read your In-Text Advertising summary and wanted to explain a little bit about Kontera in that context. That's because Kontera - with over 15,000 Publishers and 140 million unique users per month, is easily the leading In-Text ad network.

        One of the main reasons Kontera is so effective for so many people is our Synapse Engine, our next generation technology, that rather than just scanning for keyword like other networks do, can actually read your webpages for meaning. This deeper understanding of your content is how we can provide you with the most relevant ads, leading to higher CTR and better CPC.

        Another advantage of Kontera is our exclusive ad inventory from such global brand names as Verizon, Toyota, Qauker, Kmart, AT&T, and Chips Ahoy!. These premium, often Rich-Media ads are the most attractive to site visitors, offer the best possible CPC, and are only available on sites using the Kontera Network.

        If you’d like to become part of the Kontera Network, we’re currently offering new publishers a 70% revenue share, which is the best rate in the industry. We’re also offering new publishers a $50 bonus if they get at least 25,000 U.S. page views during their first 30 days on the network. Additionally, we recently lowered our minimum payout threshold from $100 to $50, across all payment methods, so now publishers are seeing their earnings in half the time.


        - Jonathan Cohen
        Kontera Community Manager
        Monetize your site with Kontera In-Text ads