Whenever you come online, you must be seeing advertisements plastered all over the Web. Both big and small companies pay for ads and sponsored links to their websites from search engines and other websites. Ads vary a lot, depending on the website and its target audience. What is the factor that determines which sites attract advertisers? Sites whose target audience matches that of the advertiser's customer base. For example, if your company sells software solutions to businesses, you want executives who make purchasing decisions in that area to view your ad/message. So, if your site can influence the advertiser's customers, you become a prime candidate for selling "eyeballs" to an advertiser. And, the more targeted your audience is, the higher rate you can command.
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