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      Friday, May 22, 2009

      Alexa Ranking

        Alexa traffic ranking is a ranking system set by alexa.com (a subsidiary of amazon.com) that audits and makes public the frequency of visits on various Web sites. The calculations are based on the amount of traffic recorded over a period of three months, from users who have the Alexa toolbar installed.

        Getting the toolbar is easy. All you need to do is download and install the Alexa toolbar from the alexa.com site. This toolbar has a search function but it mainly displays the rank of the visited site, as well as the sites that have been visited by Web surfers that are linked in some way to the site being visited.

        Each time you visit a Web page via a Web browser (whether Internet Explorer or Firefox) that has the toolbar installed, information about your IP and the page you are visiting is sent to the server. Such data is gathered from all the Web users who have the Alexa toolbar.

        With Alexa, as opposed to Google's PageRank, the lower your ranking number, the better. Most people say that if you manage to make it in the top 100,000, it is a sign that your site enjoys quite heavy traffic. However, you should take into consideration the fact that its sample size of audience is too small. Still, you can use it to enter your competitor's site in the "Compare Sites" section and measure the results of your web marketing efforts in comparison with your competitors'.

        Alexa ranking allows advertisers to gauge the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your Web site.

        Because of the fact that Alexa ranking offers you information about your Web site, it's a good tool to have with respect to search engine optimization.

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