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      Sunday, June 15, 2008

      PPC Advertising Networks

        The most popular option under this category is Google AdSense. However, there are many other options as well, such as BidVertiser and WidgetBucks. Basically, all you need to do is to sign up with the network you choose and paste some code snippets (which they provide you) onto your website. The respective network will then serve contextual ads (either text or images) to your website. These ads will be relevant to your website’s content, and you will earn a certain amount of money for every click.

        Whether or not PPC advertising is profitable for you depends on your website’s general traffic levels. It also depends on the click-through rate (CTR) and cost per click (CPC). The CTR can be very much influenced by the design of your website. For example, ads placed towards the top or blended in with content tend to get higher CTRs. Whereas the CPC depends on your website’s niche, which could be anything like insurance, credit, mortgages, financial products, etc.

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