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    Thursday, June 19, 2008

    How should you choose an affiliate program?

      Affiliate programs allow you to display ads for other businesses and make money when people click on those ads. I would suggest not to choose a program only according to the payment scheme. Instead, choose it according to the kind of people who would be likely to visit your website. For example, if your target audience is ‘parents’, then you can place links to affiliates with educational software, books, etc. which would generate more revenue for you than having banners that link to things parents would not be interested in. So, in essence, the most important rule of thumb for choosing an affiliate program is to know your target audience.