Many people who start an online business struggle with the decision to use a brand as their domain name. Or they wonder if they should incorporate keywords into their domain name in an effort to rank better in the search engines.
Since domains are inexpensive, and redirects are easy to set up, you can even purchase both brand and keyword domain names.
However, just make sure you select a domain name relating to your core business. Your domain name should reinforce your brand and corporate identity.
Another important point is to check carefully for trademark infringements so that you can avoid them. Search the USPTO website at http://www.uspto.gov for any existing trademarks.
Also, be wary of using the location in the domain name unless you only serve a specific region. This is because a geo-specific domain will limit your company's growth capacity in case you ever want to expand into other regions.
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