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    Monday, May 19, 2008

    Don’t be too much of a perfectionist

      One thing I’ve noticed about a few bloggers that I know is that they go unnecessarily overboard in their attempt to develop “perfect” content. For example, they will put in too many hours and too much energy writing a single blog post, making sure they have each and every possible existing point within that post.

      What’s wrong with this, you ask? Well, in economics, there's something known as the Law of Diminishing Returns. What it essentially states is that, beyond a certain point, the effort you put into improving something will cost you more than what you get out of that effort. This same principle applies to producing content. You can invest weeks, months, and years toiling and editing and trying to get everything "just right." Or, you can send off your post as soon as you’re satisfied that it sends across your chosen message. The second option is the smart approach, because not only does your content reach your audience faster, but you also are able to work on your next endeavor sooner. That’s precious time saved, isn’t it?