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    Sunday, December 30, 2007

    How to link to yourself

      Search engine optimization (SEO) is an important factor to focus on if you want a higher search engine ranking for your blog or website. For this, you should realize that the words that other sites use inside the text of their links to you (known as the anchor text) influence how your site ranks for those words.

      For example, if you want to rank well in Google for certain words, it would help if another site links to you with those words. This principle extends to internal links on your blog as well. So, when you link to yourself (for example, linking to one of your previous posts), do it using descriptive key words of the post instead of using generic words.

      For example, if I want to link to one of my previous posts titled ‘Viral Marketing can help you make money’ in a post, then instead of linking like this:

      ‘You can read my post on Viral Marketing here.'

      it would be much more effective in terms of the search engine ranking of the post to link to it as:

      ‘You can read one of my previous posts on the topic, Viral Marketing.'

      Although it's a very small change, but it’s these small things which go a long way and add up to having a big impact upon the ranking of that blog in search engines. Also, using descriptive words to label your links applies not just for the links from within your posts -- it also applies for internal links from your navigation bars and menus too.